Aligning online & offline mktg packaging that is authentic & real, knowing target audience & keeping brand strong with quality of content when posting on the channels of your choice. Using your “perfect mix” that work with all senses.
Singaporean Jiezhen Wu discussed “ Social Media for Social Good: How to make the Good in the World less Hidden”
Their content focuses on their active ground activities in collaboration with media influence. It doesn’t take a lot to start something good. Gratitude is a powerful tool even for the little things in life, as we engage in social media often. It also encourages one to be creating innovative ways to reach out. This concept applies in the kind of work one does.
Ace Gapuz discussed “Influence Mktg: What it is & What it Isn’t” Working with people with influence should illustrate the WHY about your products, that’ll compel your audience to act & like your products. Influence Mktg is a strategic mktg game.
Joey Ampeloquio, CEO of AMPLIFYD - Social influence Bridging the gap between brands & inflencers.
One of his key points is: The purpose of life is being USEFUL.
Where one is able to build deeper relationships with one’s audience. A small share of the pie can still bring you business.
Finance for all is scaling payments & enhancing credit score. The drivers for growth are: Convenience, Confidence & Community.
Inspiring next Generation of Content Generators: The Early Days of Ph Blogging, Formation of Communities in Different Verticals & Best Practices Panelists: Naomi Dado (mom blogger), Kenneth Surat (traveller blog), Mark Macanas Moderator: Ace Gapuz
It’s story telling & developing communities, using different platforms - e.g. twitter, Instagram are examples of short form contents vs long form contents in blogs. Younger generation are used to short form contents. Advice from panelists: use your blog for something good too; follow your passion & share it; if you’re unique & have something fresh to offer, then go for it on a regular basis. Key words are consistency & drive.
Building Personal Brand by taking Advantage of all Available Digital Platforms Cat Triviño at Sinosicat Kahoot! app Build purpose by creating positive experiences that’ll provide greatest impact.
Photo and write-up coverage by: MARUJA PAREDES